Margot Robbie Channels Kylie Minogue's Iconic Y2K Era in New Chanel Campaign
A flock of Robbies descended on a faux-Parisian soundstage, each carrying a different Chanel 25 bag.
Margot Robbie re-creates Kylie Minogue's Y2K-era 'Come Into My World' video for Chanel
Margot Robbie is channeling one of the most iconic music videos of the early 2000s in a new campaign for Chanel. The actress and brand ambassador stars in a short film that pays homage to Kylie Minogue's 2002 hit "Come Into My World," directed by Michel Gondry, in which the pop star multiplied into several versions of herself while strolling through a Parisian intersection. Robbie's version recreates the concept with stunning precision on a meticulously designed soundstage built to resemble the streets of Paris.
In the original Gondry-directed clip, Minogue walked in a continuous loop around a city block, with a new copy of herself appearing with each rotation until the scene became a joyful crowd of Kylies. Robbie's Chanel campaign adopts the same mesmerizing visual trick, featuring a growing flock of Robbies weaving through the faux-Parisian set. Each version of the actress carries a different iteration of the Chanel 25 bag, the house's latest handbag offering, showcasing the accessory in a variety of colors and materials.
The campaign is a bold move for the French luxury house, leaning into nostalgia and pop culture to introduce the Chanel 25 to a new generation of consumers. By tapping into the playful, whimsical energy of the Y2K era, the brand bridges the gap between early-2000s cool and contemporary luxury fashion. Robbie, who has served as a Chanel ambassador since 2018, brings both star power and a sense of humor to the campaign, proving once again why she remains one of the most sought-after faces in the industry.
The short film has already generated significant buzz on social media, with fans praising both the clever concept and Robbie's effortless style. Fashion commentators have noted that the campaign signals Chanel's willingness to embrace more inventive and culturally referential marketing strategies under its current creative direction. For Minogue fans, the tribute is a welcome reminder of one of the most creatively ambitious music videos of its era, now reimagined through the lens of high fashion.