Margot Robbie Channels Kylie Minogue's Iconic Y2K Music Video in New Chanel Campaign
A flock of Robbies descended on a faux-Parisian soundstage, each carrying a different Chanel 25 bag.
Margot Robbie re-creates Kylie Minogue's Y2K-era 'Come Into My World' video for Chanel
Margot Robbie is channeling early-2000s pop perfection in a new campaign for Chanel, stepping into the shoes of Kylie Minogue by re-creating the iconic music video for "Come Into My World." The 2002 Michel Gondry-directed clip, known for its mesmerizing loop of multiplying Kylies strolling through a Parisian intersection, has been reimagined as a glossy fashion film spotlighting the luxury house's latest handbag offering, the Chanel 25. The campaign sees Robbie wandering through a meticulously constructed soundstage designed to evoke the charming streets of Paris, complete with café terraces and flower stalls.
In a faithful nod to the original video's visual trick, the campaign features not one but an entire flock of Robbies populating the scene. Each version of the actress carries a different colorway or variation of the Chanel 25 bag, turning Gondry's clever concept into a showcase for the breadth of the new collection. The effect is both nostalgic and fresh, blending Y2K-era whimsy with Chanel's signature elegance as the multiplying Robbies crisscross paths and narrowly avoid one another on the bustling set.
The Chanel 25 bag, which the campaign is designed to promote, represents the house's latest entry into the fiercely competitive luxury handbag market. Named in a nod to Chanel's storied heritage, the bag is being positioned as a modern classic, and the decision to build an entire narrative campaign around it signals the brand's confidence in its commercial appeal. Robbie, who has served as a Chanel ambassador since 2018, has become one of the most recognizable faces associated with the French fashion house.
The campaign has already generated significant buzz on social media, with fans praising the creative homage to Minogue's beloved music video. Many noted that the pairing of Robbie's star power with such a culturally resonant reference point gives the project a playfulness not always seen in high-fashion advertising. Minogue herself has not yet publicly commented on the tribute, but the campaign stands as a testament to the enduring influence of her early-2000s visual artistry and its surprising resonance in today's fashion landscape.