Prego Teams Up With StoryCorps to Preserve Family Dinner Conversations Forever
The pasta-sauce company has partnered with the nonprofit StoryCorps on a device designed to record family conversations around the table and save them for all time.
Pasta sauce brand Prego has announced an unexpected partnership with nonprofit oral history organization StoryCorps, launching a device specifically designed to record and preserve family conversations that take place around the dinner table.
The device, which Prego is positioning as a way to capture the candid, meaningful moments that unfold during shared meals, will store recordings so that families can revisit them for years to come. The collaboration leans into the idea that the dinner table is one of the last remaining spaces where generations gather and speak freely.
StoryCorps, known for its decades-long mission of recording and archiving the stories of everyday Americans, brings significant credibility to the project. The nonprofit has preserved hundreds of thousands of conversations since its founding in 2003, with many featured on NPR and archived at the Library of Congress.
For Prego, the partnership is a natural extension of its long-running brand identity centered on family, togetherness, and Italian-American meal traditions. The campaign signals a broader trend of food brands investing in emotional storytelling as a marketing strategy.
The device is intended to be simple enough for any family member to use, removing technical barriers that might otherwise prevent older relatives from participating. Recordings are saved in a secure format, ensuring they remain accessible as a personal family archive.
The partnership arrives at a time when many families report spending less time together at the dinner table due to busy schedules and screen distractions. Prego and StoryCorps say they hope the initiative will encourage more intentional, screen-free family connection.