Samsung Galaxy A57 Slims Down and Speeds Up — at a Higher Price
Samsung’s Galaxy A57 and A37 arrive with faster chips and higher prices, but at least the A57 is slimmer and lighter too.
Samsung's Galaxy A57 gets thinner, faster, and more expensive
Samsung has officially unveiled its latest mid-range smartphones, the Galaxy A57 and Galaxy A37, bringing notable hardware upgrades to two of its most popular budget-friendly lineups. The new devices feature faster processors, improved displays, and refined designs aimed at keeping Samsung competitive in the increasingly crowded mid-range market. However, these improvements come at a cost, as both models carry higher price tags than their predecessors.
The Galaxy A57 stands out as the star of the duo, sporting a noticeably slimmer and lighter body compared to last year's Galaxy A56. Samsung has managed to shave off both thickness and weight while packing in a more powerful chipset that promises smoother multitasking and better gaming performance. The device also features an upgraded camera system and a brighter display, making it a compelling option for consumers who want flagship-level aesthetics without paying flagship prices. The A37, meanwhile, receives similar processor improvements but retains a more modest design and feature set appropriate for its lower price tier.
Despite the welcome upgrades, the increased pricing may give some budget-conscious buyers pause. The Galaxy A57 arrives at a premium over its predecessor, reflecting the cost of its improved internals and slimmer construction. The A37 has also seen a price bump, though a more modest one. Samsung appears to be banking on the notion that consumers will be willing to pay a bit more for meaningful improvements in performance and design, even in a segment where affordability has traditionally been the primary selling point.
Industry analysts suggest that Samsung's strategy of gradually pushing mid-range prices upward mirrors a broader trend across the smartphone industry, where rising component costs and consumer demand for better features are squeezing the traditional budget category. Whether buyers embrace the new Galaxy A57 and A37 at their higher price points will likely depend on how they stack up against fierce competition from brands like Google, Motorola, and OnePlus, all of which have been aggressively targeting the same market segment with increasingly capable devices of their own.